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Referral programme examples

Not sure what to offer? Start with an example.

Browse simple referral programme ideas for different service businesses, rewards and customer situations.

Browse examplesLearn how ReferralLoop works

Use these as starting points and adapt them to fit your business.

Library

Example referral programmes

Every programme here is an example — a simple starting point, not a real customer's results.

Industry

Reward

Reward earned

6 examples

Plumber / heating engineer

Example programme

£25 cash

Cash reward

£25 cash for a completed plumbing job

Reward earned
When the job or service is completed
Example message
“Know someone who needs a plumber or heating engineer? Send them our referral link and earn £25 when their job is completed.”
Best places to share
WhatsApp · Invoice · Completion message
View example

Roofer

Example programme

£50 cash

Cash reward

£50 cash for a completed roofing job

Reward earned
When the job or service is completed
Example message
“Know someone who needs roofing work? Refer them to us and earn £50 when their job is completed.”
Best places to share
Completion pack · Van QR · Referral card
View example

Cleaning business

Example programme

£15 cash

Cash reward

£15 cash for a new cleaning customer

Reward earned
When the job or service is completed
Example message
“Know someone looking for a cleaner? Refer them with our link and we'll send you £15 once their first clean is done.”
Best places to share
WhatsApp · Recurring customer message · QR card
View example

Electrician

Example programme

£25 cash

Cash reward

£25 cash for a completed electrical job

Reward earned
When the job or service is completed
Example message
“Need an electrician you can trust? If you know someone who does, send them our link — you'll earn £25 when their job is completed.”
Best places to share
Job completion message · Invoice · QR card
View example

Builder / general trades

Example programme

£100 cash (example)

Cash reward

A fixed cash reward for a completed build

Reward earned
When the job or service is completed
Example message
“Know someone planning building work? Refer them to us and earn £100 when their job is completed.”
Best places to share
Completion message · Final invoice · Site board QR
View example

Any service business

Example programme

£20 cash

Cash reward

A simple £20 cash referral programme

Reward earned
When the referred customer books the job
Example message
“Know someone who could use our service? Refer them using our link and earn a reward when they become a customer.”
Best places to share
WhatsApp · Email · Invoice
View example

Browse by industry

Find your kind of business

Trades

Personal services

Recurring home services

Browse by reward type

Cash, voucher or discount?

No reward type is best for everyone. It depends on your customers and your margins.

Cash

Best suited to businesses wanting a simple fixed-value incentive.

See cash examples

Voucher

Useful when a voucher feels appropriate for the customer relationship.

See voucher examples

Discount

Useful for businesses where customers are likely to return.

See discount examples

Weighing it up? Read cash vs discount referral rewards and how much a reward should be.

Templates

Need the wording?

Templates you can adapt. You send these yourself — ReferralLoop doesn't message your customers for you.

Casual · template
“Know someone who could use us? Send them our referral link and you can earn a reward when they become a customer.”
Professional · template
“We appreciate your recommendations. If you know someone who could benefit from our service, you can refer them using our ReferralLoop link.”
Short · template
“Recommend us. Refer a friend. Earn a reward.”

Keep reading

Guides to help you set it up

Pick an example and make it yours.

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