Referral strategy
How to build a referral programme customers actually use
Most referral schemes fail quietly, not because the idea is wrong but because nobody remembers them. Here's how to build one people actually use.
4 min read
ReferralLoop Blog
Better referrals start with better ideas.
Practical thinking on word of mouth, customer referrals, rewards and growing a service business through the customers you already have.
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Latest articles
Word of mouth
Why word of mouth alone isn't a referral strategy
Recommendations are probably already bringing you work. The problem is that they arrive by chance. Here's how to make them more dependable.
3 min read
Read articleCustomer communication
How to ask customers for referrals without making it awkward
Asking for a referral feels awkward mainly because we overthink it. Timing, tone and a ready-made next step make it feel natural.
4 min read
Read articleRewards
Referral rewards: cash, discounts or vouchers?
There's no single best referral reward. The right choice depends on what you sell, how often people buy, and what your customers value.
3 min read
Read articleIndustry guides
Referral marketing for trades: a practical guide
For tradespeople, recommendations are often the best source of work. Here's how to ask, what to offer and where to put your link.
3 min read
Read articleGrowth ideas
How to turn existing customers into a consistent source of referrals
Your existing customers already know and trust you. A few steady habits can turn that goodwill into a more regular flow of referrals.
3 min read
Read articleBy industry
Referral ideas for your industry
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