Programme setup

How to explain your referral programme to customers

3 min read

If customers don't understand your referral programme quickly, they won't use it. The good news is that it only needs one clear sentence and an easy next step.

Answer three questions

What do they need to do? (Share your link)
What do they get? (The reward)
When do they get it? (For example, when the job is completed)

Give them the link, not instructions

Rather than explaining how to pass your details on, send them a link they can forward. Their friend fills in a short form, and you can see who referred them.

Keep the wording the same everywhere

Use the same sentence on your invoices, messages, cards and posters. Repetition helps customers remember it, and it avoids confusion about the reward.

Be clear about the conditions

If the reward only applies once a job is completed, say so. Being upfront avoids awkward conversations later.

Example wording for different places

In short

Write your one sentence, use it everywhere, and give customers a link they can share in seconds.