Referral programme examples
Browse simple referral programme ideas for different service businesses, rewards and customer situations.
Use these as starting points and adapt them to fit your business.
Library
Every programme here is an example — a simple starting point, not a real customer's results.
Industry
Reward
Reward earned
1 example
Roofer
Example programme£50 cash
Cash reward
Browse by industry
Browse by reward type
No reward type is best for everyone. It depends on your customers and your margins.
Cash
Best suited to businesses wanting a simple fixed-value incentive.
See cash examplesVoucher
Useful when a voucher feels appropriate for the customer relationship.
See voucher examplesDiscount
Useful for businesses where customers are likely to return.
See discount examplesWeighing it up? Read cash vs discount referral rewards and how much a reward should be.
Templates
Templates you can adapt. You send these yourself — ReferralLoop doesn't message your customers for you.
“Know someone who could use us? Send them our referral link and you can earn a reward when they become a customer.”
“We appreciate your recommendations. If you know someone who could benefit from our service, you can refer them using our ReferralLoop link.”
“Recommend us. Refer a friend. Earn a reward.”
No card required · £30/month after trial