Getting more referrals
3 ways to ask for a referral without sounding awkward
3 min read
Most customers who are happy with your work are glad to recommend you. The awkward part is usually the asking. These three approaches keep it natural, so it feels like part of the job rather than a sales pitch.
1. Tie it to the moment they say thanks
When a customer tells you they're pleased, that's the easiest opening you'll get. You're not changing the subject, you're answering a compliment. Keep it light and give them something specific to do.
2. Make it about helping their friends
People like recommending someone they trust, because it helps the people they know. Framing the ask around that, rather than around your business, often feels more comfortable for both of you.
3. Put it in writing so you don't have to say much
If asking face to face isn't your style, let your follow-up do the work. A short line on your invoice, thank-you text or email is easy to include every time, and nobody feels put on the spot.
- A line at the bottom of your invoice with your referral link
- A short thank-you message after the job, with the link included
- A QR code on the card you leave behind
A few things to avoid
- Asking before the work is finished or before they've seen the result
- Long explanations of how the reward works. One sentence is enough
- Asking more than once in the same conversation
In short
Pick the approach that sounds most like you and try it on your next few jobs. The best wording is the one you'll actually use every time.