For roofers
Turn every finished roof into more local recommendations.
Make it easy for customers and neighbours to recommend your roofing business, while ReferralLoop keeps every lead and reward organised.
No card required · £30/month after trial
Project
DemoFull re-roof · 14 Station Lane
Like our work? Refer a neighbour
£50 when their job is completed
Referrals · demo
- No. 16 Station Ln · Ridge repairNew
- Carol D. · Flat roofAccepted
- Ben H. · Re-tileCompleted
Why referrals matter
A roof is a big decision — and the whole street can see your work.
Roofing jobs are often expensive and hard for a homeowner to judge. A recommendation from someone who's already used you takes a lot of the worry away.
Highly trust-driven
Most homeowners can't check the work themselves, so they lean on someone they trust.
Neighbours notice
Scaffolding goes up, a new roof appears. People on the street ask who did it.
Similar homes, similar issues
Houses built at the same time often need similar work around the same time.
Bigger jobs, bigger value
Because roofing jobs are larger, one referral that goes ahead can matter a lot — so it's worth tracking properly.
How it fits
It sits around your quotes and site visits.
ReferralLoop adds referral tracking around the way you already work. It doesn't replace anything you already use.
What ReferralLoop adds
- A link and QR code customers and neighbours can use
- One place to see every referral and its status
- Job value recorded against each referral
- Cash reward tracking for bigger thank-yous
- Alerts when a new referral comes in
What you keep doing your way
- Your CRM or job management tool
- Booking and scheduling
- Quotes and invoicing
- Phone calls and site visits
- Surveys and quoting
Example programme
£50 when the referred job is completed.
Roofing jobs are usually larger, so a slightly bigger reward can make sense. Earning it on completion keeps it tied to work that actually happened. It's an example — set whatever suits your margins.
You choose your own reward, amount and when it's earned. ReferralLoop tracks it; you give the reward yourself.
Example roofing business (demo)
Example- Reward
- £50
- Cash reward
- Earned
- When the referred job is completed
Programme message
“Know someone who needs roofing work? Refer them to us and earn £50 when their job is completed.”
Timing
Best times to ask for a referral
Moments that tend to work well for roofing businesses. They're suggestions, not rules — you know your customers best.
- 1
After job sign-off
The customer's happy and the scaffolding's coming down.
- 2
After positive feedback
If they thank you or leave a review, follow up with the link.
- 3
Once the work is visible
Neighbours start asking — give your customer an easy answer.
- 4
With the final invoice
One line and a QR code on the last bit of paperwork.
Sharing
Where to share your link
Every business gets one referral link. Send it wherever you already talk to customers.
- Completion message
- Final invoice
- Social post of the finished job
- WhatsApp to the customer
- Google Business profile
- Email follow-up
QR code
Where your QR code works
Your QR code opens the same referral page, so it's ready to print.
- Completion packGuarantee paperwork plus a referral card.
- VanSeen by the whole street while you're on site.
- Printed referral cardCustomers can pass it to a neighbour.
- Neighbour leafletA polite note to nearby houses during the job.
Message ideas
Example customer messages
Example wording — adapt it to your business. You send these yourself; ReferralLoop doesn't message your customers for you.
Thanks for choosing us for the roof. If any neighbours mention it, here's our referral link — you'll get £50 when their job's completed. [your link]
Thank you for trusting us with your roof. If you know anyone who needs roofing work, you can refer them using the link below. You'll receive £50 once their job is completed.
We've just finished work nearby. Scan to see how your neighbours can recommend us.
Features
What matters most for roofers
QR code
Ready for vans, cards and leaflets around the job.
Referral tracking
Every referral in one list, with who sent it.
Status tracking
New, Under review, Accepted, In progress, Completed or Closed.
Job value
Record the value of each referred project.
Cash rewards
Track which £50 rewards are due and which are paid.
Notifications
Know as soon as a new referral arrives.
Analytics
See how referrals turn into completed jobs over time.
Referral page
A simple page where a neighbour leaves their details.
Example journey
One roof, then the house next door.
An illustrative example. Names and jobs are made up.
- 1
Re-roof signed off
Ben's roof is finished and the completion pack handed over.
- 2
Neighbour asks who did it
Ben scans the QR card and shares the page.
- 3New
New referral appears
Number 16 needs a ridge repair.
- 4Accepted
You survey and quote
Your usual process — nothing changes.
- 5In progress
Work under way
- 6Completed
Job completed
You add the job value.
- 7Reward sent
Ben's £50 is earned
You pay it and mark it sent.
Want a ready-made starting point?
Example programmes with rewards, timing and wording.
Keep reading
Guides that help
Blog
Referral marketing for trades
ReadResource
When is the best time to ask for a referral?
ReadResource
5 places to put your referral QR code
ReadMore in Resources, the Blog and Pricing. Not a roofer? See who it's for.
FAQ
Questions we hear
Make every completed project easier to recommend.
No card required · £30/month after trial