For cleaning businesses
Turn happy regular customers into new cleaning clients.
Give customers a simple way to recommend friends and family, track every introduction and reward them when someone new books.
No card required · £30/month after trial
Regular clean
DemoFortnightly clean · Visit 6
Love your clean? Recommend us
£15 off off after their first clean
Referrals · demo
- Jo P. · Weekly cleanNew
- Sam K. · End of tenancyAccepted
- Lena V. · FortnightlyReward sent
Why referrals matter
Letting someone into your home starts with a recommendation.
Choosing a cleaner is personal. People want someone reliable and honest, and the easiest way to find that is to ask a friend who already has one.
Trust is everything
You may have keys and be in the house alone. A friend's word matters.
Customers already recommend you
“Who cleans for you?” comes up in conversation all the time.
Regulars, repeated chances
With weekly or fortnightly visits, there are lots of natural moments to ask.
WhatsApp gets messy
Introductions come through chats and texts, and it's easy to lose track of who to thank.
How it fits
It works alongside your regular rounds.
ReferralLoop adds referral tracking around the way you already work. It doesn't replace anything you already use.
What ReferralLoop adds
- A link customers can drop into a WhatsApp chat
- A QR code for cards and checklists
- A record of every introduction
- Discount or credit reward tracking
- Alerts when someone new is referred
What you keep doing your way
- Your CRM or job management tool
- Booking and scheduling
- Quotes and invoicing
- Phone calls and site visits
- Your cleaning schedule
Example programme
£15 off when a friend completes their first clean.
Money off a future clean is a natural fit for regular customers. Earning it after the first clean means the new customer has actually started. It's an example — you could use a percentage discount or a free extra instead.
You choose your own reward, amount and when it's earned. ReferralLoop tracks it; you give the reward yourself.
Example cleaning business (demo)
Example- Reward
- £15 off
- Money off
- Earned
- When the referred customer completes their first clean
Programme message
“Know someone looking for a cleaner? Send them our referral link and get £15 off when they complete their first clean.”
Timing
Best times to ask for a referral
Moments that tend to work well for cleaning businesses. They're suggestions, not rules — you know your customers best.
- 1
After positive feedback
A thank-you text from a customer is the perfect opening.
- 2
After a few good visits
Once they're settled and happy, a regular is more likely to recommend you.
- 3
After a deep clean
The difference is obvious — and they'll want to show it off.
- 4
When they've mentioned you
If they say a friend asked, send the link so you can thank them properly.
Sharing
Where to share your link
Every business gets one referral link. Send it wherever you already talk to customers.
- Invoice or payment reminder
- Recurring customer message
- Thank-you message
- Facebook or Instagram
- Local community groups
QR code
Where your QR code works
Your QR code opens the same referral page, so it's ready to print.
- InvoiceOn every regular invoice.
- Cleaning checklistLeft on the side after each visit.
- Thank-you messageA QR image in your message or note.
- Small printed cardFits on a fridge or in a kitchen drawer.
Message ideas
Example customer messages
Example wording — adapt it to your business. You send these yourself; ReferralLoop doesn't message your customers for you.
Hope you're enjoying the clean! If any friends are looking for a cleaner, here's our link — you'll get £15 off once they've had their first clean 😊 [your link]
Thank you for being a regular customer. If someone you know is looking for a reliable cleaner, you can refer them using the link below. You'll receive £15 off after their first clean.
Know someone who needs a cleaner? Scan to recommend us — £15 off for you after their first clean.
Features
What cleaning businesses use most
Referral link
Easy to paste into any WhatsApp chat.
QR code
Print it on cards, checklists or invoices.
Discount rewards
Money off or a percentage off — tracked per customer.
Status tracking
See which introductions have booked and started.
Notifications
Know as soon as someone new is referred.
Simple sharing
Ready-made share messages you can copy.
Reward tracking
See who's owed £15 off and mark it issued.
Referral history
Regulars who refer more than once are all recorded.
Example journey
From one regular to the next.
An illustrative example. Names and jobs are made up.
- 1
Lena loves her fortnightly clean
She sends you a thank-you message.
- 2
You reply with your link
One line, no pressure.
- 3
She shares it with a friend
Jo has been looking for a cleaner.
- 4New
New referral appears
You get a notification.
- 5Accepted
You contact Jo and book in
- 6Completed
First clean done
- 7Reward sent
Lena's £15 off is earned
Applied to her next clean and marked issued.
Want a ready-made starting point?
Example programmes with rewards, timing and wording.
Keep reading
Guides that help
Blog
How to ask customers for referrals
ReadBlog
The referral rewards guide
ReadResource
Cash vs discount referral rewards
ReadMore in Resources, the Blog and Pricing. Not a cleaner? See who it's for.
FAQ
Questions we hear
Give happy customers an easier way to bring you new clients.
No card required · £30/month after trial